PHILOSOPHY
The name Motbo symbolizes both the philosophy behind the luxury fashion brand and its commitment to creating contemporary ready-to-wear with a timeless elegance. Since its inception, Motbo has aimed to solve the problems that arise with modern wardrobe trends including accessibility, convenience, and originality. By closely working with local artisans in Vietnam while also collaborating internationally with talented industry leaders from around the world, Motbo has succeeded in tearing down the barriers that separate traditional fashion from contemporary fashion.
It only takes one outfit to tell a story
Motbo (pronounced moh-bo) in Vietnamese means "one outfit." The Vietnamese word motbo means more than just a singular item of clothing. It also carries the sense of purpose, identity, and individuality—in a moment, it showcases the essence of who we are, where we come from, and what motivates us to keep moving forward. Towards this vision, our dynamic team is constantly trying to push our fabrics and silhouettes to new frontiers.
Motbo uses Vietnam fabrics and hardware to create an elegant clothing line designed in the USA. The line consists of limited pieces that are handmade in Vietnam, which helps employ local artisans who otherwise would not have an opportunity for a higher paying job. This creates a new economy and keeps the traditions alive in a country where textile manufacturing is slowly fading away. Motbo is sustainable fashion at its best.
